[HWTS] W04 - Implementation Models and Approach

market based approaches for sustainable water services

business models

• business models describe the logic of organizations
  • ways of capturing and creating value
• examples of existing business models in HTWS:
  • non-profit-organization (OSHO)
  • social business (Hydrologic)
  • profit-oriented (Hindustan Unilever)
• non-profits doesn’t mean free products
  • some costs of doing business is recovered
  • freemium products
    • the HWTS unit is given for free
    • filter replacements are charged
• profit based business
  • the goal is to make money
• social business
  • make enough money for sustained business
  • while solving social challenges

business model canvas

• business model canvas answers three questions
  • top-left: how value is delivered customers?
  • top-right: what value is offered to customers?
  • bottom: how to capture value? - finance mechanics

• for donor non-profit models, focus is the donor focussed value proposition
• for beneficiary models, focus in the impact metrics
• different models are combined to make model sustainable
• it is important to understand
  • who the customer is
  • what the market environment is (Base Of the Pyramid)

market penetration

• begins with a pilot product
• as time passes, the business scales

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targeted approaches

• if for-profit approach is taken, HWTS is secondary and making money becomes the first

• if social business approach is taken, attention is given only to the most vulnerable groups consuming drinking water

• the goal is to have HTWS be applied consistently and it be effective
• a good strategy can be to promote HWTS in special settings
  • where either people face particular health risks
  • where they’re more likely to take up and consistently to apply a new behavior
• schools integrated with health intervention camps are implementations of these strategies

schools

• lot of interest in improving sanitation at schools
  • along with water and hygiene
• wash facilites efficacy
  • school girls have trouble going to the bathroom in the absence of private and clean facilities
  • school boys have no trouble urinating in the open

• good hygiene habits established at childhood last a lifetime

• WASH is an international initiative for establishing latrines in schools
  • HWTS is paired with WASH for clean water habits along with hygiene
• schools need financial support for startup and continued implementation
• many examples of WASH and HWTS is available online

health intervention camps

• integrated approach of HWTS
  • since HWTS is also an intervention against diarrheal disease
• vulnerable populations
• credible channels

• mutual reinforcements

• child and maternal health
  • antenatal care

• HIV/AIDS

• dengue fever
  • safe storage
• nutrition

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government involvement

• government bodies play a significant role in enabling HWTS
  • WHO works with a lot of governments for local version implementation of HWTS and WASH
• government responsibility is
  • obligation to respect
  • obligation to protect
  • obligation to fulfill
• HWTS falls under government obligation to fulfill human rights
  • clean water is a human right